New York: Wal-Mart Stores Inc is introducing a line of gold and silver jewellery that can be traced from the mine to store shelves as the retailer looks to sell more jewellery sourced from mines and manufacturers that meet its environmental and human rights standards.
Wal-Mart said the Love, Earth line, which includes a $69.84 sterling silver necklace and $48 hoop earrings, will be sold in its US discount stores, Sam's Club warehouses and online. A customer who buys the jewellery can log on to a website to see where their particular piece of jewellery was mined and learn about the suppliers' environmental programs.
"It's the first time ever that we, or any major mass retailer, have been able to provide customers with a way to trace the path of their product from the mine it was actually mined from to the shelf," said Wal-Mart spokeswoman Tara Raddohl.
Under Chief Executive Lee Scott, Wal-Mart has set goals of one day using only renewable energy and creating zero waste, and has challenged its suppliers to follow in its footsteps.
Last year, it released a report outlining the progress made in meeting the goals, and included a section on sourcing more sustainable products, like jewellery.
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